Marking its listing on the Milan Stock Exchange and its separation from Snam, Italgas has adopted a new brand identity in which the IG monogram is the protagonist and recalls its historic stock market ticker. In doing so, Italgas recovers its identity based on competence, safety and reliability, expressed by a thoroughly novel and contemporary interpretation.
The graphical symbol is a cornucopia in which energy, represented symbolically by a light source, moves and is transported. Its open shape expresses dynamism, fluidity and closeness, in line with Italgas’s aim to act as a linking element between energy and people.
The colours chosen recall the traditional colours of the company and natural gas, taking on the modern connotation of a company that intends to be technologically advanced and ready to enter a new stage in its history.
IG is also the graphical symbol that will enable Italgas and its subsidiaries to be recognized in time.