To support initiatives, the brand will launch the first campaign, in which there is a highlight on the heat that, for over 180 years, Italgas has brought to the Italian homes. A heat that finds perfect synthesis with the iconic form of the methane gas flame and represents the laborious, “invisible” but competent and concrete contribution of Italgas. Behind a simple gesture like opening hot water or turning on the heating, in fact, there are nearly two centuries of history that have contributed, reliably and innovatively, to the country’s economic development and sustainable growth.
The first event will take place at Milan’s Central Station “Galleria delle Carrozze”, entirely set up for the occasion with exclusive shots of the anniversary until June 18th. Following the tour of the stations, its next event will take place in Rome from the 10 to 17 September, in Naples from 16 to 22 October and in Turin from 6 to 12 November.