First stage from 12 to 18 June at Milan Central Statio

Milan, 9 June 2017 – Italgas celebrates its 180 years of history with an initiative that will touch the 4 major Italian cities and a prize competition.

To support initiatives, the brand will launch the first campaign, in which there is a highlight on the heat that, for over 180 years, Italgas has brought to the Italian homes. A heat that finds perfect synthesis with the iconic form of the methane gas flame and represents the laborious, “invisible” but competent and concrete contribution of Italgas. Behind a simple gesture like opening hot water or turning on the heating, in fact, there are nearly two centuries of history that have contributed, reliably and innovatively, to the country’s economic development and sustainable growth.

Italgas will officially turn 180 years on September 12th, but celebrations will begin as early as June 12th with a tour of the main Italian stations, where it will be possible to participate in the “These 180 days” competition. People will be able to interact with an installation in the form of a Numeric Counter and try to sum up the “180” years of Italgas for the chance to win a 50 euros Mondadori Store gift card every hour and a methane-powered Fiat 500L through a lucky draw.

To capture this important anniversary, Italgas chose Carioca Studio, one of the most prestigious internationally renowned photographic studio,  second in the list of Lürzer’s Archive for best advertising photographers.
The first event will take place at Milan’s Central Station “Galleria delle Carrozze”, entirely set up for the occasion with exclusive shots of the anniversary until June 18th. Following the tour of the stations, its next event will take place in Rome from the 10 to 17 September, in Naples from 16 to 22 October and in Turin from 6 to 12 November.

The first event will take place at Milan’s Central Station “Galleria delle Carrozze”, entirely set up for the occasion with exclusive shots of the anniversary until June 18th. Following the tour of the stations, its next event will take place in Rome from the 10 to 17 September, in Naples from 16 to 22 October and in Turin from 6 to 12 November.